Marketing Jobs in Publishing

In the majority of publishing houses, the book marketing function also covers the sales, pr and publicity functions, particularly in trade publishing where books are similar to any other FMCG. Here the marketing team will promote the books through the retail trade: sales representatives will call on bookshops and wholesalers to sell new titles and obtain orders on backlist titles, maybe with the help of a special promotion campaign created by the books marketing department. For other types of publishing the same principles of book marketing apply, except representatives are calling on educational or academic establishments, or the book marketing team are contacting potential customers through direct marketing programmes, or organising a specific advertising campaign, online or in the relevant trade press. The aim of book marketing therefore is to bring the product - book, journal, or magazine for example - to the notice of its target market. Marketing budgets will differ according to size of company and type of product, but generally marketing is a creative process where the key is to optimise market awareness at the least cost. The results of marketing campaigns have to be recorded and analysed, so it also important to have an interest in statistics and demographics and use them to your company's competitive advantage.